Where Bloggers Meet Brands—PHF’s Ashley Walters and Taylor Wiegert Talk...
Powerhouse Factories’ consumer experiences experts Ashley Walters and Taylor Wiegert will be speaking at this year’s Haven Conference August 1-3. The two-day conference allows individuals to gather...
View ArticleClik here to view.
Four Things Brands Need to Know Before Going to BlogHer
So, admittedly, this was my first year attending BlogHer and I was not disappointed. The energy and excitement was palatable. Eager bloggers, hungry brands and lots of people like me who just wanted to...
View ArticleBloggers, Brands and Seven Common Misperceptions About Influencer Marketing
I recently led a panel discussion at the 2014 Haven Blogger Conference and one of the topics we addressed was misperceptions brands have of bloggers and bloggers of brands. So, if you’re a brand...
View ArticleGoing Viral—Does BuzzFeed Hold the Key to Highly Shareable Content Strategy?
The listicle clearing house, pop-culture commerce engine and general Meme propagating juggernaut, BuzzFeed, has been gaining traction across a range of media outlets recently. From the National...
View ArticleLeveraging Influencers for Product Development—PHF’s Ashley Walters and Mike...
Girard’s salad dressings needed a way to anticipate future flavor trends to more quickly conceptualize, validate and launch new products. Traditional research methods were slow and costly. At WOMM-U,...
View Article